Brands Built. Not Collected.

beyond distribution, building the house of tomorrow.

Become a Partner

A Brand-Forward Distribution House

We partner with innovative brands to bring exceptional products to market. Our curated approach ensures quality and authenticity in every partnership.
About Us

Beyond Distribution, An Incubator

Through our Emerging Brand Accelerator, we help boutique and premium suppliers break through with clarity and momentum. From placement to positioning, our team builds go-to-market strategies that create traction, elevate brand presence, and prevent founders from getting lost inside massive portfolios.

Pitch Your Brand

Your Next Go-To Partner

From boutique hotels to Michelin-starred restaurants, we understand what discerning buyers need—reliable logistics, curated products, and authentic brand stories. Paragon delivers with precision and flexibility.
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Frequently Asked Questions

  • We take a modern, brand-first approach built on transparency, agility, and tailored support. Unlike traditional distributors, we focus on strategic placement, data-driven growth, and long-term brand partnership—not just volume.

  • Our brand incubator program supports emerging labels with market strategy, compliance guidance, early distribution, and hands-on brand building to help them scale efficiently.

  • Both. We partner with promising new brands as well as established producers looking to expand into new markets or strengthen their existing presence.

  • We are headquartered in California but operate across select U.S. markets. Expansion is based on brand needs, compliance, and strategic fit.

  • We specialize in premium wine, craft spirits, and innovative beverage categories, including RTDs and emerging specialty products.

  • The Paragon 8 Standards are our internal framework for evaluating and building every brand we work with. It’s how we ensure a product is structurally sound—from pricing and packaging to supply chain, story, and long-term scalability—before it ever hits the market. Legacy distributors launch brands blindly; we launch with intention. The 8 Standards are how we protect founders from avoidable failure and give every brand a real path to velocity.